United Nations
Industry
CORPORATE SOCIAL RESPONSIBILITY
My role
Creative Director, Art Director
Year
2024
United Nations: Visual Identity for Report Series
Disclaimer: For confidentiality reasons, some illustrations shared on this page are meant to be representative of the project.
As a consultant for the United Nations' Think Lab Transformational Governance project, I took on the role of Art Director. The objective was to ensure visual unity and a unique adaptation of the UN Global Compact brand guidelines throughout a series consisting of three business briefs and one insights report.
The challenge was to create a graphic personality for the series that was modern and effectively highlighted SDG 16.
Approach and Execution
Enhanced Brand Cohesion: I unified the design across the series aligning with the overall branding of the UN Global Compact while introducing modern elements.
Strategic Color Connection: Strategic use of the SDG 16 color helped to create a cohesive look.
Bold Conceptual Photography: I incorporated bold, conceptual photography to distinguish the reports visually.