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Words + design for humans

I’m a multidisciplinary creative based in Brooklyn, NY. I bring together strategy, creativity, and collaboration to make complex products feel simple and genuinely useful.

 

With 10 years of experience, I’ve led product and content design for award-winning fintech tools, a bilingual micro-learning platform, e-commerce brands, and NGOs. My work lives at the intersection of storytelling, systems thinking, and inclusive design, and I always bring a cultural lens to the table.

 

I design content systems that are scalable and easy for teams to use. I partner closely with product, engineering, data, legal, and design. Whether I’m defining onboarding, refining microcopy, or evolving voice across platforms, I treat users as real people, in both English and Spanish.

 

I’m driven by curiosity and by the ability to connect across disciplines. My work has been recognized by Fast Company’s Innovation by Design Awards for improving financial literacy through content. I also contribute culture stories to Vogue México y Latinoamérica and run on sunny (and lately, very humid) days.

Hard skills

Content Design Systems

Voice and Tone Strategy

Bilingual Writing (English/Spanish)

UX Writing (Web, iOS, Android)

User Flow and Interface Optimization

Microcopy & UI Messaging

Research-Driven Content (A/B testing, insights)

Cross-Functional Collaboration (Product, Eng, Legal, Design)

Creative Problem Solving

Leadership and Team Building

English (Native)

Spanish (Native)

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